Damian O’Kelly (CEO Nutritics) and Leigh-Ann Silber (Dietitian and Nutritics local partner)
Damian O’Kelly (CEO Nutritics) and Leigh-Ann Silber (Dietitian and Nutritics local partner)
Life Sciences News

Nutritics makes strides in South Africa

Nutritics is a leading provider of digital food information management systems, delivering nutrition software to forward-thinking businesses and professionals in 170 countries. The Irish company caters to multiple sectors, including healthcare, education, foodservice, food manufacturing, and elite sport, providing best-in-class tools for dietary analysis, meal planning, recipe analysis, nutrition labelling, and menu management.

The brainchild of Damian & Ciarán O’Kelly, Nutritics has empowered users to make accurate, relevant and actionable food choices since its inception in 2013. The company has won multiple awards along the way; including Best Emerging Sports Tech Company 2015, Ibec’s Emerging Technology Business of the Year in 2017, and High Potential Exporter of the Year 2018.

Nutritics expands to South Africa

The company has since expanded beyond its origins to Ireland. In 2018, it opened a dedicated office in Johannesburg to serve the region. Leigh-Ann Silber, a registered dietitian and recognised thought leader in the South African nutrition industry, has played a strategic role in driving awareness and adoption of Nutritics there.

Leigh-Ann and her team have already achieved huge local success with Nutritics, which is currently used by local nutrition practitioners, foodservice operators and chefs who have adopted the system for meal planning, dietary assessment, recipe development, cost analysis, and food labelling.

Tracey Williams, registered dietitian, Western Cape, explains how the product supports her professional practice: “I am loving Nutritics. I have recently used the Libro feature, which is just amazing. It’s nice to be able to offer this service to my patients. It makes things feel more professional, which I like.”

Victor Du Pleiss, celebrity chef, based in Johannesburg, comments: “Nutritics has helped me double my business in less than a year. The platform is so easy to master – I managed to complete my first project in just 10 days, a task I thought would take at least two months before I found Nutritics. There is just no other product on the market that can be moulded and customised like this!”

Due to strong demand, the company was invited by Nutritional Solutions in Johannesburg to present at this year’s Continuous Nutrition Education 2019, as well as to host a practical masterclass.

Damian O’Kelly, CEO Nutritics, presented on the digital tools that can be used by dietitians to save time, increase revenue and support decision-making and communication through the adoption of Nutritics technology.

Frankie Douglas, Head of Scientific and Regulatory Affairs at Nutritics, presented on sustainable healthy eating and hosted a practical workshop showcasing best practice methods for recipe calculation.

After the conference, the company met with a number of high-profile clients during a three-day roadshow. These meetings included discussions with industry leaders in the food, health and emerging technology sectors.

Dr. Ureshnie Govender, Enterprise Ireland’s senior market advisor for life sciences in Sub-Saharan Africa, says, “Enterprise Ireland, an Irish Government agency that works with high-end Irish companies, fully endorses and supports the Nutritics team to grow their footprint in South Africa, by helping them to drive awareness of the system and to create sustainable relationships in the nutrition sector.”

If you are interested in finding out more about Nutritics,  sign up for a free trial or contact Leigh-Ann.

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