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Irish tech is bringing innovative ICT solutions to the MENA region

Innovative Irish companies are enabling some of the most advanced applications globally, from smart cities and autonomous vehicles to ports and agricultural automation. With a highly creative and talented workforce, an open economy and a competitive corporate tax environment, Ireland is the second largest exporter of computer and IT services in the world. ​

A great example of Irish innovation in action is the global connected software company, Cubic Telecom, which offers connected car solutions to automotive companies like Audi, Volkswagen, Skoda, as well as many electric vehicle manufacturers. Having its technology embedded in millions of cars around the world has put this Irish company in the driving seat when it comes to industry insights. ​

Transforming in-car connected software in the Middle East market

Cubic Telecom has recently collaborated with Etisalat Telecom in UAE and stc, Saudi-based telecom and technology services provider, to accelerate the introduction of in-car communication solutions in the Kingdom. Cubic’s software enables zero-touch device registration and in-car connectivity that is pre-configured to comply with the area’s regulatory requirements. ​

“Cubic’s connected software is driving performance for carmakers and providing in-car services in key markets. We are delighted to be working with stc to help car manufacturers activate new opportunities in a very significant market,” said Barry Napier, CEO of Cubic Telecom. ​

Cubic Telecom provides connected software solutions in more than seven million vehicles and devices across over 100 countries. With the Kingdom investing heavily in telecommunications infrastructure, Cubic supports this vision through a range of in-car services, including eCall support, an “Emergency calls” system that automatically alerts emergency services in the event of an accident. ​

From Dubai to Dublin – and the rest of the world

Born from an idea formed talking to a waiter while ordering a coffee in Dubai – founder and Chief Executive, Mark Roden, founded Ding in 2006 to improve people’s lives by helping those with less, gain access to more. The company helps its customers gain access to easy mobile top-up in order to stay connected with friends and family. Through Ding ex-pat workers around the world can support family by sending mobile top-up directly to their phones back in their home country.

Today, the Dublin-headquartered telecommunications company has nine offices around the world, delivering a top-up every second, via 550+ operators, across 140+ countries. In fact, their customers have sent 450 million top-ups around the world. Ding works with the leading operator, has a market leading direct to consumer business and app, and also a global B2B platform and API which sees it partner with some of the biggest Fintechs and SuperApps in the region today.

Demand for top-up is growing, particularly when you consider that more than 80% of phones in the region are prepaid, with the majority out of credit at any one time, therefore limiting their ability to connect with friends and family. By leveraging Ding’s mobile top-up service customers can stay connected in just a few clicks. ​

Equipping businesses with effective data analysis tools

An agile, expert partner in the design, engineering and manufacture of products to condition, control and monitor air, Aubren has recently launched its next generation software for controlling air handling equipment. Developed specifically for use in the data centre and telecoms industry, the software optimises free cooling conditions using advanced and proprietary algorithms. ​Aubren has recently implemented a major project with Du Telecom in UAE and installed environment-friendly energy-saving cooling solutions for their telecom towers

Another Irish company active in the Middle East is Aspire Technology offering advanced solutions and services to perfect and optimise network deployment, performance management and analytics with their OpenRAN Lab. Aspire Technology is currently working many operators across MENA including Omantel.

Abdull Ali, Senior Market Advisor for Enterprise Ireland MENA, who works closely with innovative Irish companies, said: “Referred to as the Silicon Valley of Europe, Ireland has developed the effective ecosystem to become a global hub for ICT advanced technologies and is producing more and more innovative companies with cutting-edge solutions.”

Using data to make the world a more sustainable place, Dublin-based IoT company, Davra, enables environmental improvements across sectors. Named leading platform by Gartner in 2019, the digital platform deploys information collection technologies and custom IT connectors to monitor activity, allowing companies to optimise their operations to become more energy efficient.

Adding to the pool of Irish companies that are creating an impact in the region is Xunison, a software-led business, that ensures its operator customers are at the forefront of in-home consumer technology. Xunison is working with leading telcos in the GCC region, delivering innovative CPE solutions across connectivity, smart home, OTT and customer management.

Also worth noting is the partnership between Xintec, world-class providers of cost-effective fraud management and revenue assurance solutions to the telecommunications industry, and Zain Telecom, a leading mobile voice and data services operator in Bahrain.

The pandemic has highlighted the importance of connectivity needs, as well as the need to future-proof our cities, towns, and communities. Home to global technology leaders, electronics companies and research institutes, Ireland’s tightly knit innovation ecosystem enables IoT providers to develop solutions that collect and transform data into value. ​

To learn more about how Irish innovation is leading the way in connectivity solutions in the Middle East, visit and follow Enterprise Ireland MENA. ​

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Jun 16, 2021

Irish tech is bringing innovative ICT solutions to the MENA region

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