Irish suppliers have much to offer customers in Singapore and the ASEAN region, according to Smruti Inamdar, Director ASEAN at Enterprise Ireland Singapore.
Affinities shared by Singapore and Ireland are making Irish companies increasingly attractive to ASEAN partners and customers.
Coming from a small open economy, Irish companies inherently understand that the region cannot be treated as a cohesive or homogeneous bloc and that each individual market is unique.
Irish companies also appreciate the need to spend time building relationships with local customers and partners. When delivering long-term projects, Irish companies are known for adopting a flexible approach, working in partnership with customers to deliver the best solution, even when unexpected challenges or changes arise.
The appeal of this approach is evident in the growth of Irish exports to, and presences in, Singapore and ASEAN. There are now approximately 300 Irish companies exporting to the region, with 130 companies having at least one presence on the ground. That number continues to grow.
Exports from Ireland to the region reached €320 million last year, following five consecutive years of double-digit growth. Enterprise Ireland, the national export agency, has demonstrated its confidence in the development of the relationship, aiming to increase total exports to €500 million by 2020.
If you are interested in discussing the advantages of sourcing an Irish partner, Enterprise Ireland can help you to assess which innovative products, services, and solutions may be best suited to your requirements.
Let’s take a close look at key sectors in which Irish companies offer a particularly strong advantage to partners in Singapore and ASEAN.
Aerospace and Aviation
With investment in aerospace and aviation continuing to grow, Ireland is emerging as a global hub servicing the needs of rapidly developing industries. Over 250 Irish companies are actively engaged in aerospace and aviation and over 40% of the world’s fleet of leased aircraft are owned and managed from Ireland. That performance has helped Ireland to become widely regarded as a global centre of excellence for aviation, with its proud history of pioneering developments and dynamic innovation.
As the world’s fastest-growing air hub, Singapore must expand its infrastructure to meet growing demand. In July 2017, Singapore to Jakarta and Singapore to Kuala Lumpur were included in the top five of the world’s busiest international air routes. The development of a T5 mega passenger terminal remains on the drawing board, which, when completed, would have the capacity to handle 132 million passengers a year, a huge jump from the 82 million passengers currently served.
To demonstrate Irish capability in the sector, Enterprise Ireland participated alongside nine client companies in the Aviation Festival Asia in Singapore in February 2018.
As one of the most dense and vibrant urban areas in the world, Singapore is very much leading the way internationally in creating a sustainable building environment. There is much potential for Irish companies to help deliver the government’s ambitious agenda in this area. Singapore is striving towards a target of ‘greening’ 80% of new and existing buildings by 2030 (currently at approximately 30%). The power consumption of Tanjong Pagar Centre, Singapore’s tallest building, is managed by Dublin-headquartered Cylon Controls. Dortek hygienic doors have been used in an inflight catering kitchen facility in Singapore’s Changi Airport, providing hygienic and low temperature sealing solutions to the facility. Enterprise Ireland is also actively working with the Singapore Green Building Council to build awareness of Irish technologies in the area. The growing Irish green-build cluster includes firms such as Kingspan Insulated Panels and LED Group ROBUS.
Irish companies in the high-end construction sector are well positioned to support Singapore’s transformation as a data centre hub for the Asia Pacific region, with the country’s colocation data centre market expected to grow at 13% year-on-year 2017 – 2018 (Source: Structure Research, 2017). Global and regional data centre providers such as Global Switch, Digital Realty, Equinix, Microsoft and Amazon are all operating in Singapore as well as Irish companies active in data centre development, including Linesight, PM Group, and E+I Engineering.
Ireland and Singapore are relatively similar, with both having a small number of local banks and several hundred international financial institutions also located in the market. That shared ecosystem makes for a highly competitive arena in which innovation is a crucial driver.
Ireland is home to one of the most important financial services centres in the EU and one of the world’s largest concentrations of technology companies.
As the main financial services hub in the ASEAN region, a strong cohort of Irish companies are active in Singapore having secured significant wins with SGX (Singapore Exchange), United Overseas Bank (UOB), and Standard Chartered Bank. Ireland’s global leadership in the fintech, regtech and insurtech spaces is also making an impact in other financial hubs in the broader region.
With over 40% of global hedge fund assets serviced in Ireland, its resulting regulatory expertise is leveraged by Irish fintech companies to help funds, banks and insurance companies deal efficiently with compliance, and make better, data-driven management decisions. An established sector of payments technology companies has a strong track record of helping major banks and marketplaces to respond to rapid digitisation and changing consumer demand.
Telecommunications and IoT
Another key offering from Ireland is in telecommunications and Internet of Things (IoT), with Irish technology companies delivering high-end solutions to mobile network operators (MNOs) across the ASEAN region. Irish technology providers have progressed from the provision of SMS technologies and services to more sophisticated data analytics, IoT solutions and technologies used to enhance customer experience.
Irish companies in the sector have been active in the ASEAN region for many years, developing leading solutions to meet the evolving needs of local operators. The Irish telco cluster in ASEAN includes Accuris Networks, Anam, Asavie, Nasctech, Openmind, Tango, and Openet, which has more than 250 staff based in their regional HQ in Kuala Lumpur, Malaysia. Many are now doing business with major operators such as Axiata Group , Globe Telecom in the Philippines, Singtel in Singapore, and Vietnamobile in Vietnam.