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Enterprise Ireland showcased Irish innovation at SLUSH, a global-leading event for start-ups and the largest of its kind in the Nordics, which took place in December 2021 in Helsinki.

Due to the pandemic, Slush 2020 could not go ahead and a series of virtual events were instead put in place. Thus, in 2021 there was huge excitement to attend the event, which was held at a reduced capacity.

The Nordics team were lucky to be joined by 6 Irish companies as well as Minister Robert Troy. Minister Troy opened our attendance at the event with a reception at Ambassador Ruth Parkin’s residence in Helsinki. The reception brought together the Irish business community in Finland.

Minister Troy also visited Meneva, a Finnish taxi company, who deploy Enterprise Ireland client iCabbi’s taxi dispatch software.

Finally, before departing, the Minister accompanied us to Slush. He saw the IRELAND@SLUSH stand and was given a tour of the largest gathering of venture capital on the planet. Slush is renowned for it’s unique aesthetic and the pictures and videos below capture Minister Troy’s visit to Helsinki.

Enterprise Ireland at SLUSH 2021, Helsinki – YouTube

Minister Robert Troy attends SLUSH 2021, Helsinki – YouTube

Dee Coakley from Boundless at SLUSH 2021, Helsinki – YouTube

Gerard Carton from PlantQuest at SLUSH 2021, Helsinki – YouTube

Enterprise Ireland’s Hugh McCarthy at SLUSH 2021, Helsinki – YouTube





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