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The Irish Advantage

The world’s leading companies are using
Irish digital technology to drive on their growth and innovation.
See how they are putting the Irish Advantage into action:

Audi / Cubic Telecom

Audi’s business philosophy has always been based on the advancement of motoring through technology. Cubic Telecom’s innovative data technology proved a perfect fit, enabling them to build 5G connection into the heart of every Audi..

Now Cubic Telecom’s technology keeps drivers connected to local networks with
just one SIM even as they cross borders and allows Audi deliver software updates,
logistics and performance data collection efficiently and remotely.

This is the Irish Advantage in action..

Crest / Renew Pharmaceuticals

Renew Pharmaceuticals is committed to delivering exciting healthcare solutions,
particularly in the area of connected health. They found a perfect partner in Crest Solutions, whose bespoke serialisation solution and local engineering support
network supported their plans for market entry to the USA.

Crest Solutions’ cutting-edge anti-counterfeiting technology protects patient
safety and gives Renew Pharmaceuticals control of their brand through exceptional
standards in globally compliant drug supply.

This is the Irish Advantage in action.

Luzern / Philips Hue

The Philips Hue range has always been amount smart, customisable lighting
experiences. Luzern’s extensive APIs integrate directly into the existing Philips infrastructure, facilitating their international expansion.

Luzern’s scalable eCommerce platform was the flexible solution Philips Hue
needed to boost online sales and offer a customised digital checkout for customers
and partners worldwide.

This is the Irish Advantage in action.

SoftCo / Primark

Primark’s company mission is centred around delivering value. It makes sense that they would partner with SoftCo, a brand whose financial automation solutions deliver incredible cost-saving results.

The SoftCo10 P2P platform provides Primark with complete visibility and control over their Procure-to-Pay process, resulting in reduced manual workload for their employees and a redefined data-entry management strategy.

This is the Irish Advantage in action.

Aid:Tech / Women’s World Banking

Women’s World Banking is committed to making affordable health insurance
schemes available to low-income women in developing markets. They found the
perfect partner in Aid:Tech, which has developed a secure way to deliver financial aid to people all around the world.

Aid:Tech’s blockchain technology and digital identity solution provide the secure
platform that Women’s World Banking need to deliver their Caregiver
microinsurance at scale, ensuring claims are paid simply, quickly and transparently.

This is the Irish Advantage in action.

Teamwork / Special Olympics

Organisers of the 2019 Special Olympics World Games in Abu Dhabi had the
mammoth task of getting thousands of people from different departments and
backgrounds aligned and in sync. Teamwork’s project management software provided the simple yet robust solution they needed to keep everyone on the same page.

With project management at its core, Teamwork’s easy-to-use interface enabled
the cross-functional committee to collaborate and integrate on everything from major milestones to the tiniest of tasks, ensuring the mega event was a massive success.

This is the Irish Advantage in action.

Ireland’s Digital Tech Advantage

Ireland is an island of innovation, where some of the world’s most advanced digital technology companies have grown up alongside global tech giants. Exceptional talent, vibrant investment activity and a renowned research base combine to create one of the world’s leading tech hubs, with over 1,000 companies generating €35 billion in exports annually.

Discover more about Ireland’s digital technology advantage here

Helping global leaders source digital innovation


We invest in a pipeline of world-class innovation and help develop cutting-edge Irish companies and build global capabilities


Industry experts in our international offices work with you collaboratively to understand your business challenge.


We assemble a shortlist of qualified Irish partners who match and solve your business problems.


We make direct introductions to the right people in Irish companies, enhancing and simplifying your experience.


We facilitate and progress your business partnership with innovative Irish companies.

Contact the Digital Technology Team

Get in touch with our Digital Technology Team


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