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From Kourtney Kardashian to the Canadian market, Carter Beauty is turning heads

What’s the secret to Kourtney Kardashian’s flawless skin? Celebrity make-up artist Rokael Lizama let slip recently that he uses Carter Beauty’s bestselling, Full Measure HD Foundation to create Kardashian’s flawless glow. The celebrity make-up artist credits the cosmetic for holding fast under the lights on set, having used it during filming for the promo of the latest season of Keeping Up with the Kardashians.

Entrepreneur Marissa Carter is no stranger to A-list love, last month Ariana Grande wore her $13 Supreme Gel Liner in the music video for “Break up with your girlfriend, I’m bored”, and sister brand Cocoa Brown by Marissa Carter counts both Kylie Jenner and Khloe Kardashian as fans.

Carter Beauty’s Full Measure HD Foundation is a lightweight, full coverage foundation, which leaves a flawless finish. Full Measure was developed for creating impeccable looks that last and is buildable for medium to full coverage. The light, water-based formula glides onto the skin leaving incredible coverage as a base for any type of make-up look. As for which shade Kourtney wears? Crème Brûlée. Get it before it’s gone.

Breaking new ground

To keep the momentum moving forward, Carter Beauty by Marissa Carter has taken steps to expand their business and make its complete line of Peta-approved, cruelty-free beauty products available in Canada. To celebrate the market expansion, Marissa Carter herself held an exclusive Make-Up Masterclass event March 22nd and 23rd, at the Hudson’s Bay, Queen Street store, in Toronto, Canada. At these events, attendees were given the unique opportunity to see Marissa Carter in action as she demonstrated the Carter Beauty line.

Marissa Carter, CEO & Founder of Cocoa Brown Tan and Carter Beauty


“The ‘By Marissa Carter’ range has grown from strength to strength, product to product over the last number of years and that is to no one’s surprise,” said Lizzie Curran of Enterprise Ireland. “Marissa Carter and her team have worked tirelessly to get their brand to what it is today, and we look forward to supporting them on their expansion into the Canadian Market.”

Marissa Carter launched the Cocoa Brown by Marissa Carter tanning range in 2012. In that time, the brand has grown to become the leading express tan product in Ireland, the UK, and Sweden, and can be found in 23 countries and 20,000 retailers worldwide.

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